Let's see...
70 requests and 1.47Mb transferred in 9.20 seconds on a 8MBps ADSL (a really fast one, the line is operated by the Technical Chamber of Greece). The page started displaying after 5.73 seconds. If I'm looking for flowers, opening half a dozen tabs on my browser it will take forever to load and I will close your site before you have a chance to "sell" me into it.
A ton of inlined Javascript on every page. Is this really necessary? It slows down fetching the page.
A couple of 404's due to missing files.
Javascript errors on the page. Default Internet Explorer settings will cause them to be displayed as an obnoxious pop-up. You might want to check them out. Moreover, the missing Javascript files cause the page load to block while the browser is waiting for the server to respond with a 404.
All the product images are served through PHP files. If you take a look at the latency analysis of the page load, you will see that this adds about 5 seconds in the page load time. Serving these files directly could cut your page load time in half.
A huge footer. This is bad for two reasons. First, humans won't read it (low contrast, tiny letters, cramped lines). If someone tries to read he'll go "yeah, whatever, next" and close the page. Since it occupies so much percentage of your real content, search engines will detect it as duplicate content and penalise your pages.
Well, I could go on, but fixing those issues will make your site load in less than half time and give you a SEO boost :)
Nicholas K. Dionysopoulos
Lead Developer and Director
🇬🇷Greek: native 🇬🇧English: excellent 🇫🇷French: basic • 🕐 My time zone is Europe / Athens
Please keep in mind my timezone and cultural differences when reading my replies. Thank you!
